Mainstreet DeLand Association
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Come visit us at our store in delightful Downtown Deland, or join us for a paddle sometime! We offer gear for the eco-conscious consumer, SUP rentals and free advice on beautiful places to paddle in...
Welcome to MainStreet DeLand! The Best Downtown Around!
Call to Artists:
Request for qualifications (RFQ)
Rufus Pinkney Wall

DeLand has a vibrant downtown filled with murals, sculptures, shops, restaurants, coffee shops and pubs. MainStreet DeLand was named America's Main Street by a national contest in 2017 and received the Great American Main Street Award from the National Trust for Historic Preservation in 1997.

MainStreet DeLand Association (MSDA) is seeking an artist to design and paint a mural in downtown DeLand dedicated to Rufus Pinkney, a longtime local business owner in downtown DeLand. We anticipate the finished mural will be approximately 22ft wide by 8ft tall. Experienced mural artists are invited to provide digital images of original art and final mural scaled projects. More Info

MainStreet DeLand Wins Second-Annual
America's Main Streets Contest!

Thank you for your votes, and thank you to Independent We Stand and STIHL for the honor of representing America's Main Streets!! Read More

Downtown DeLand is an award winning MainStreet community where we have learned to cherish that which is special about our past while still 
planning and moving into the 21st Century. MainStreet DeLand has many dedicated merchants and volunteers who work daily to maintain a lively and economically successful downtown.

We invite you to see for yourself what makes MainStreet DeLand so special. Spend a day downtown browsing our shops and galleries; dine at one of our great restaurants; have a coffee pick-me-up in one of our specialty coffee shops; enjoy one of our many events. You won't be disappointed!

As a non-profit (501-C-3) corporation, MainStreet DeLand is dedicated to supporting and enhancing the economic development downtown while protecting and promoting DeLand's historic heritage.

Formed in 1985, MainStreet DeLand is celebrating 30 years of success. In fact, DeLand was the first community to receive the MainStreet designation in Florida. Moreover, our community was the recipient of the "Great American MainStreet Award" and has been voted as the best MainStreet in Florida five times.

Where should you go to shop, dine and be entertained?
Definitely DeLand!

The Definitely DeLand branding concept was developed by the MainStreet DeLand Association's Promotion Committee, Definitely DeLand graphics developed by Adam Icenogle, llustrator/Designer, video created by award-winning Director, Edson Pacheco.

White Papers
White Paper for a Downtown DeLand Hotel
White Paper on Multi-Family Residential for Downtown DeLand, FL

Hear what other fine folks have to say by reading our Testimonials
Find information on our stores by checking Store Listings
Have fun downtown from our Calendar of Events
Keep up with Mainstreet events by signing up for our Newsletter
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MainStreet DeLand Association, Inc. is a 501 (c)(3) non-profit organization. Contact your tax professional for guidance information on tax laws & deductions. MainStreet DeLand Association, Inc. complies with the requirements of FL Statutes Solicitation of Contributions Act (s.496.405) A COPY OF THE OFFICIAL REGISTRATION AND FINANCIAL INFORMATION MAY BE OBTAINED FROM THE DIVISION OF CONSUMER SERVICES BY GOING TO THEIR WEBSITE or by CALLING TOLL-FREE 1-800-HELP-FLA (1-800-435-7352) WITHIN THE STATE. REGISTRATION DOES NOT IMPLY ENDORSEMENT, APPROVAL, OR RECOMMENDATION BY THE STATE.  Reg# CH22432