MainStreet DeLand Association is a 501(c)3 Charitable Corporation. Since 1985 we have been working to make DeLand strong. Our mission is to “support and enhance the continuing economic development of downtown DeLand while protecting and promoting its historic heritage.” Our thriving downtown helps attract employers and investors to all of DeLand.
MainStreet Four-Point Approach
Organization involves building a framework that is represented by business and property owners, bankers, citizens, business associations, and public officials. Everyone works together to see revitalization occur.
Promotion creates excitement for the district. Street festivals, parades, retail events, and identity development are ways to encourage new customer traffic. Promotion involves marketing an enticing image to investors, shoppers, and visitors.
Design enhances the attractiveness of the business district. Historic building rehabilitation, new development, street clean-up, banners, landscaping and lighting all improve the physical setting of a business district as a quality place to shop, work, walk, and invest.
Economic Restructuring involves analyzing market forces to develop long-term solutions to revitalization. New businesses, creative use of space, and sharpened competitiveness are outcomes of a more vital business district.