MainStreet DeLand Association is a 501(c)3 Charitable Corporation. Since 1985 we have been working to make DeLand strong. Our mission is to “support and enhance the continuing economic development of downtown DeLand while protecting and promoting its historic heritage.” Our thriving downtown helps attract employers and investors to all of DeLand.
As a Main Street America™ Accredited program, MainStreet DeLand Association is a recognized leading program among the national network of more than 1,200 neighborhoods and communities who share both a commitment to creating high-quality places and to building stronger communities through preservation-based economic development. All Main Street America™ Accredited programs meet a set of National Accreditation Standards of Performance as outlined by the National Main Street Center.
Main Street Four-Point Approach
Organization involves building a framework that is represented by business and property owners, bankers, citizens, business associations, and public officials. Everyone works together to see revitalization occur.
Promotion creates excitement for the district. Street festivals, parades, retail events, and identity development are ways to encourage new customer traffic. Promotion involves marketing an enticing image to investors, shoppers, and visitors.
Design enhances the attractiveness of the business district. Historic building rehabilitation, new development, street clean-up, banners, landscaping and lighting all improve the physical setting of a business district as a quality place to shop, work, walk, and invest.
Economic Restructuring involves analyzing market forces to develop long-term solutions to revitalization. New businesses, creative use of space, and sharpened competitiveness are outcomes of a more vital business district.