The Main Street Approach® is a Four Point Approach to Revitalization.


The Main Street Approach® is a Four Point Approach to revitalization.  Organization, Design, Promotion, and Economic Vitality.  Much of the time it is hard to tell what all we do here at MainStreet DeLand Association.  For those of you who get our emails or like us on Facebook, you know there is a lot going on.

September was one of those months where all areas of Main Street were able to shine.  In addition to great events like the DeLand Craft Show, or community building and cultural projects like the Rufus Pinkney tribute mural, we also brought in a Google trained speaker to help our small businesses thrive.  It’s fun for us when all these things come together at the same time.

We will continue to follow our mission to support and enhance the continuing economic development of downtown DeLand while protecting and promoting its historic heritage.  The Main Street Approach has proven time and again that a revitalized downtown benefits the whole town and surrounding area.  You can learn more about Main Street on our website.

There’s not a lot of time to celebrate because October is here!  In addition to Wine, Women, and Chocolate, the DeLand Cruise-In, Tech DeLand, and our Build Your Business Group which happen every month, October also has an Ice Cream walk on the 12th and the “Thin Man” Watts Jazz Fest on the 20th. Both of these events are a great value but you will need tickets.  Check out our website at for more information and tickets.  You can also get Jazz Fest tickets at Steve’s Music, The West Volusia Beacon, and the MainStreet DeLand office.

See you Downtown,

Wayne Carter
Executive Director
MainStreet DeLand Association

Wayne Carter