Participate in our community, meet new friends, reconnect with old.
Friday Nights - Artisan Alley Farmers Market
Featuring local produce, plants, pickles, honey, baked goods, arts & crafts. Held every Friday from 6 to 9 pm in Artisan Alley.
A Christmas Carol
Get ready to unwrap the true spirit of the holidays in an unforgettable experience with A Christmas Carol, a musical adorned with original enchanting melodies by the maestro Milton Granger and performed by a live band. This festive explosion of joy and redemption promises to transport you into the heart of Dickens’ timeless tale. With a live band providing the soul-stirring soundtrack, this production transforms into a captivating celebration of the season, weaving together the magic of music and the power of Dickens’ iconic story. Join the festivities as you embark on Scrooge’s transformative journey. Feel the warmth of the season infuse every note as you witness the redemption of one miser’s heart. A Christmas Carol is a magical odyssey that captures the essence of the holidays. Brace yourself for a tidal wave of joy as you are swept away into the heartwarming narrative, making this musical adaptation the shining star of your holiday celebrations. Let the enchantment unfold, filling your heart with the true spirit of Christmas cheer!
At the Athens Theatre
Fall Festival of the Arts DeLand
Juried artists from throughout the country, working in Painting, Glass, Sculpture, Jewelry, Leather, Photography, Printmaking, Wood, Ceramics, Mixed Media, Fiber will exhibit their works in beautiful, historic Downtown DeLand.
CoolCraft Christmas
CoolCraft Christmas Returns on November 29, with Sheriff Santa and Deputy Dougie welcoming all to the wild, wild, West side of Volusia County. More than 20 watering holes across the region will offer special, holiday-themed beverages for you to try. Santa suggests you might want to spend a little extra time in the area just to sample all of the delightful concoctions he and his elves have come up with. "Some of these are like a Rodeo-ho-ho in your mouth," said Santa.
The promotion kicks off on Black Friday and runs until December 31. Visitors hoping to participate can pick up a Christmas Card at any of the participating locations, the West Volusia Visitor Center, or the Athens Theatre. Anyone who visits 5 locations and gets 5 signatures on their card can present it at either the Visitor Center or the Athens Theatre to redeem for a commemorative ornament!
Small Business Saturday
Taking part in Small Business Saturday on November 30 is not just an act of supporting local entrepreneurs; it's a powerful way to nurture the heartbeat of our communities. By patronizing small businesses, you contribute to job creation, economic resilience, and the preservation of unique, diverse offerings that often define the character of your neighborhood. Small businesses are the backbone of our economy, and this day serves as a reminder of their importance. When you shop, dine, or engage with local merchants on Small Business Saturday, you not only access one-of-a-kind products and personalized services but also invest in the growth and vitality of your community, creating a thriving ecosystem that benefits us all.
Mistletoe March
Find toy soldiers hiding in shops around Downtown DeLand and enter to win prizes. Pick up a passport at participating locations.
Collect store stamps or signatures when you spot a Toy Soldier at any one of the participating businesses listed within the passport.
Once you’ve collected at least 20 different store stamps/signatures, bring your Passport to The Muse Book Shop, where you will be entered into the drawing for prizes donated by all the participating businesses.
If you’re able to collect stamps/signatures from every participating store, you’ll get $2 in MainStreet Bucks when you drop off your passport, which can be used at any of the participating merchants.
Plan on attending the “Soldier Salute” Grand Celebration and Prize Drawing at The Muse Book Shop, where winners will be announced.
Please ensure you’ve printed your name and phone number legibly. Winners who missed the salute will be notified by phone!
SAK Comedy Lab
Come enjoy a night of laughter with SAK Comedy Lab! Since 1991, their professional ensemble of improv actors has been entertaining audiences with their unique brand of live, improvised comedy. They take your suggestions and create characters, scenes, and songs on the spot. Their comedy is sharp, fun, and suitable for the entire family.
Comedy for a Cause is a special event sponsored by the DeLand Family YMCA to raise funds for their scholarship campaign. Last year, the DeLand Family YMCA provided over $68,000 in scholarships to children, teens, adults, and seniors in our community. These scholarships support essential programs like After-School Enrichment, Summer Day Camp, Swim Lessons, Wellness Programs, and Memberships. This year’s Comedy for a Cause will further help fund these vital programs, ensuring that no one in need is ever turned away.
At the Athens Theatre
Light Up DeLand
Downtown DeLand will come alive with holiday cheer on December 6 at Light Up DeLand! This memorable night will include ice skating, Santa’s Workshop with Christmas crafts for children, pictures with Santa, and more! The best part of the night: watching Santa skydive in from above to light our tree!
Stick around to start your holiday shopping!
Presented by the City of DeLand and MainStreet DeLand Association.
DeLand Rotary Christmas Parade
Enjoy a time honored tradition at the annual DeLand Christmas parade presented by the Rotary Clubs of DeLand.
Wine, Women & Chocolate
Here’s how it works: walk into any participating shop and ask for a Passport. Start collecting stamps/signatures no earlier than 5:00pm and make sure you are at The Abbey Bar (117 N. Woodland Blvd.) by 7:45pm.
Drawing for prizes will begin at 8:00pm inside The Abbey Bar. You must be present to win prizes. If you arrive dressed to the theme, you will receive a raffle ticket for another chance at a prize!
Instructions
Step One: Spot the WWC stamped wine bottle Here’s a hint! IT SPARKLES! at any one of the businesses listed on the inside and collect a store stamp or signature.
Step Two: Collect at least 12 different store stamps/signatures and make at least ONE PURCHASE. Bring your passport to THE ABBEY to be eligible to win a gift certificate from one of the participating merchants. Make it to all the stops (with a purchase) and double your chances to win!
Every attendee who makes it to every location on the passport and enters the WWC drawing will receive $2 in MainStreet bucks!! YAY!!!!!
Wine Women Chocolate is a 18+ event.
Christmas Swing with the Great American Big Band
HO HO HO!
Get ready for the show!
The Great American Big Band is back at the historic Athens Theater with their timeless holiday favorites. Join the big band along with their friends, Bing, Rosemary, Cab, Glenn, Artie and Benny, as they help ring-in the season! Playing some of the greatest holiday hits of all time, these cherished songs are sure to pave the way for the festivities. Including classic selections from the 30s, 40s, 50s, and 60s, this spectacular tribute is sure to keep things merry and bright!
Live at the Athens Theatre
Downtown DeLand Cruise
All years, makes and models welcome! Monthly cruiser award, door prizes, 50/50 and music provided by Rockin' Rich.
2pm-6pm on Alabama & East Indiana Ave. Third Saturday of each month.
A Very Merry Athens Holiday
Get into the holiday spirit with A Very Merry Athens Holiday! Get ready for an enchanting evening filled with festive cheer and heartwarming performances, featuring the incredible talent from the Athens Theatre, our Youth Academy, and special guests. This holiday fundraiser will be packed with music, laughter, and joy for the whole family. All proceeds from the event will support the Athens Theatre’s recovery from Hurricane Milton, which caused $65,000 in damages and lost revenue.
Live at the Athens Theatre
Phantasmagoria Presents: An Even More Haunted Victorian Christmas
Gather round the fire as critically acclaimed Victorian Performance Troupe PHANTASMAGORIA returns with their all new collection of Haunted (and haunting) Tales for the Holiday Season – a wonderful sequel to last year’s shows!
Tales of Holiday Haunts, Christmas eve terrors, whimsical spirits and MUCH more keep alive the tradition of telling Ghost Stories on the Eve of the Holidays – from classic Victorian tales to all Original Haunted stories of the holidays...and of course the Canterville Ghost Returns!
A delightfully “Spirited” way to celebrate the year end festivities – all in Phantasmagoria’s unique performance style!
A most splendidly ghostly way to enjoy your holidays!
Live at the Athens Theatre
Under Armour All-American Football Game
More than 100 of the country’s elite football standouts will compete in the 17th annual event that has routinely been the first test for future college and NFL stars.
Taste of DeLand
Sample the offerings of area restaurants & caterers in beautiful Downtown DeLand.
MeStrong 5K
The 2025 ME STRONG 5K “United in Strength” will be held Saturday, February 1, 2025, thanks to Florida Cancer Specialists & Research Institute (FCS), in partnership with the Rotary Clubs of West Volusia County. In the tradition of the ME STRONG 5K, 100% of sponsorship funds raised from the 5K will be designated for financial support to local individuals navigating life with a cancer diagnosis.
Thin Man Watts Jazz Fest
This multi-cultural festival is more than just a concert – it’s an event that will immerse you in cool jazz, soul, gospel, and the blues in DeLand, FL.
The festival honors the lives and works of masters like Watts and Sam Rivers, by providing opportunities to experience this artistic heritage and to find the artists within themselves. For a performance schedule, visit: www.wattsjazzfest.com. Presented by the African American Museum of Art and the MainStreet DeLand Association.
Come on out to support our awesome Jazz musicians and take part in this great community event, rain or shine!
Love is Love Pride Fest
Join DeLand Pride and celebrate the annual Love is Love Pride Festival.
Pride Marketplace, Live Entertainment, Youth Activities, and more. All are welcome, no cover. Rain or shine!
Krewe of Amalee Presents the DeLand Dog Parade & Festival
Costumed canines and their two-legged companions will sashay along Woodland Boulevard, from Michigan Avenue to Howry Avenue. Parade starts at 11am.
DeLand Bike Rally
Motorcycles line the streets of Downtown DeLand from 9am-5pm for one of the area’s largest bike rallies. Live music, vendors, and of course, shopping & dining in DeLand’s beautiful historic downtown.
Florida Wildflower & Garden Festival
The festival will take over West Indiana Avenue from 9 a.m. to 3 p.m. with an array of vendors and presentations by wildflower and gardening experts.
DeLand Original Music Festival
A 12 hour Original Music & Art Festival consisting of Rock, Folk, Blues, Americana, Jazz, Country, Metal and more. Also featuring art displays, food trucks, beer gardens and more.
A Monumental Celebration of the Creativity of Music & Art!
Presented by the Songwriters Showcases of America.
Mayor's Golf Tournament
Play a round of golf with Mayor Cloudman at Victoria Hills Golf Club on November 15. $100 entry fee includes green fee, cart, range balls, continental breakfast, lunch, and prizes. Proceeds benefit two local nonprofits - MainStreet DeLand Association and Faith, Hope and Charity Society.
Thank you to our hole-in-one sponsor Carroll Chevrolet Cadillac for providing the chance to win a Cadillac!
Wine, Women & Chocolate
Here’s how it works: walk into any participating shop and ask for a Passport. Start collecting stamps/signatures no earlier than 5:00pm and make sure you are at The Abbey Bar (117 N. Woodland Blvd.) by 7:45pm.
Drawing for prizes will begin at 8:00pm inside The Abbey Bar. You must be present to win prizes. If you arrive dressed to the theme, you will receive a raffle ticket for another chance at a prize!
Instructions
Step One: Spot the WWC stamped wine bottle Here’s a hint! IT SPARKLES! at any one of the businesses listed on the inside and collect a store stamp or signature.
Step Two: Collect at least 12 different store stamps/signatures and make at least ONE PURCHASE. Bring your passport to THE ABBEY to be eligible to win a gift certificate from one of the participating merchants. Make it to all the stops (with a purchase) and double your chances to win!
Every attendee who makes it to every location on the passport and enters the WWC drawing will receive $2 in MainStreet bucks!! YAY!!!!!
Wine Women Chocolate is a 18+ event.
Cystic Fibrosis Foundation Cycle for Life
CF Cycle for Life is the Cystic Fibrosis Foundation's premier cycling event. Each year, thousands of cyclists gather in dozens of cities across the nation to take part in an exciting effort to raise funds and awareness for cystic fibrosis.
Never Stop Believin’ Journey Tribute
Steve Perry Returns to Journey!?
That is the dream of every Journey fan: to witness the amazing lineup that dominated arenas worldwide in the late ’70s, ’80s, and mid-’90s.
Journey Tribute, ‘Never Stop Believin’,’ makes that dream come true!
This is the ONLY Journey show on the planet that pays tribute to the look and sound of Journey from the ’70s and ’80s! The show starts out like witnessing Journey play the ‘Evolution’ and ‘Departure’ albums in 1978, then jumps to the mid-’80s look with a costume change mid-show, and you are experiencing the ‘Escape – Frontiers’ albums tour!
‘Never Stop Believin” is fronted by the incredible vocals and presence of an amazing vocalist who looks and sounds just like Steve Perry! Plus, the band plays the songs note for note with four-part live vocal harmony!
At the Athens Theatre
Volusia County Veterans Day Parade
Honor those who have served our nation at this heartwarming annual parade.
Sunny War
Blending ecstatic gospel, dusty country blues, thoughtful folk, and rip-roaring rock and roll, Sunny’s songs convey a powerful statement of survival. Her unique style, honed since childhood influences like AC/DC and Bad Brains, showcases her ability to merge acoustic punk with country blues.
Part of the Athens Theatre original singer/songwriter series.
Live at the Athens Theatre
Brooklyn Boys: A Tribute to Barry Manilow and Neil Diamond
Imagine if Barry Manilow and Neil Diamond toured together in their prime. The incredible Jonathan Elgart portrays his childhood heroes, and you will be amazed as he sounds just like each artist. With one great set of each act, plus the costumes, the 70s schtick and stories, and the sing-along songs all night, this is one of the most engaging tribute shows ever.
At the Athens Theatre
China Grove, Tribute to the Doobie Brothers
China Grove is a 9-piece band that features fantastic musicians, sensational horns, rocking percussion and absolutely dazzling vocals – performing live versions of classic Doobie Brothers songs from Live at Wolf Trap, Live at the Beacon Theater and Rockin’ Down the Highway collections!
At the Athens Theatre
Monsters on MainStreet
Thank you to our sponsors:
Silver Level
Bronze Level
Tony Webb Pest Control
Merchant Sponsors
Amanda Agnew - State Farm Agency
The Anointed Olive
Spooky DeLand 0.5K Micro-Marathon Pub Crawl
The Run for the Rest of Us is BACK, and this year things are getting a little spooky!!
Get your tickets NOW for the Rotary Club of Downtown DeLand's 4th Annual 0.5K Micro-Marathon Pub Crawl. This zany fun-filled event includes a featured adult beverage at a minimum of eight participating downtown bars/restaurants, numerous motivation stations along the Boulevard, a jam-packed swag bag and commemorative t-shirt, plus entry to the Georgia Avenue "Post-Race" Party featuring tasty eats from the Rotary Grillmasters, "finish line" photo ops, a Halloween costume contest, music, vendors and more!
Costumes are not required, but highly encouraged!
Do not miss this one-of-a-kind event! Get your tickets before they sell out.
Must be 21+ to participate. Proceeds from this event benefit local charities of the Rotary Club of Downtown DeLand. To learn more about this organization and the local charities they support, visit ddrotary.org.
Museum of Art-DeLand Dark Arts Dinner Party
An elegant evening of Halloween revelry including heavy appetizers, signature cocktails, admission to the exhibitions, prizes awarded for the best tables, tarot card readings, music & much more.
Downtown DeLand Cruise
All years, makes and models welcome! Monthly cruiser award, door prizes, 50/50 and music provided by Rockin' Rich.
2pm-6pm on Alabama & East Indiana Ave. Third Saturday of each month.
KISS Alive, The Tribute
KISS Alive the Tribute strives to accurately portray the band, its members, choreography, and (of course) the music! They recapture the energy, intensity, and experience that a 1970’s KISS concert embodied…when KISS ruled the Rock N’ Roll world!
At the Athens Theatre
Rescheduled: Wine, Women & Chocolate
Rescheduled to 10/16 due to Milton
Here’s how it works: walk into any participating shop and ask for a Passport. Start collecting stamps/signatures no earlier than 5:00pm and make sure you are at The Abbey Bar (117 N. Woodland Blvd.) by 7:45pm.
Drawing for prizes will begin at 8:00pm inside The Abbey Bar. You must be present to win prizes. If you arrive dressed to the theme, you will receive a raffle ticket for another chance at a prize!
Instructions
Step One: Spot the WWC stamped wine bottle Here’s a hint! IT SPARKLES! at any one of the businesses listed on the inside and collect a store stamp or signature.
Step Two: Collect at least 12 different store stamps/signatures and make at least ONE PURCHASE. Bring your passport to THE ABBEY to be eligible to win a gift certificate from one of the participating merchants. Make it to all the stops (with a purchase) and double your chances to win!
Every attendee who makes it to every location on the passport and enters the WWC drawing will receive $2 in MainStreet bucks!! YAY!!!!!
The Haunted Trail
Trunk-or-treat, vendors, food. Presented by City of DeLand Parks & Recreation.
Moonflower, "The Spirit of Santana"
Moonflower is a tribute to the music of Santana, performed by five musicians whose love for Santana and his music comes first.
Moonflower features Mark Barrios on guitar and vocals, a long-time and well-respected guitarist in the Tampa Bay area. On keys is Brad Trumbull, and on vocals, Manny Betancourt on percussion and vocals, Howard Kleinfeld on bass, and David Nunez on drums.
The intent of Moonflower is to reproduce the sound, the feelings, and the excitement of the great music of Santana!
At the Athens Theatre
Halloween Pet & Craft Show
Come dressed up and bring your Furry Friends and shop with amazing local artisans, vendors & businesses. Come Trick or Treat with the vendors.
For more info, please email specialtypopupevents@gmail.com.
Johnny Cash Tribute
In the spring of 1955, Johnny Cash walked into the legendary Sun Recording Studios in Memphis, Tennessee. The music world was never the same.
Not long afterward, Terry Lee Goffee put his first Johnny Cash record on a turntable, and his world was never the same. He has been a fan of Johnny Cash since he was about 8 years old. Johnny Cash and Elvis were his first two musical influences. He always felt Johnny’s music got better over the years. Cash’s songs addressed a lot of issues common to many people, whether they were sensitive social issues or just some slice of life to which the average person could relate.
Having firsthand knowledge of others who were doing tributes and wanting to honor his musical hero, Terry decided to start performing “Train of Love: A Tribute to Johnny Cash.” He wanted to make his show a little different and unique by portraying Johnny Cash in the first person, rather than just standing there and singing the songs. Like an actor in a play, he literally becomes his character, in this case, Johnny Cash, from the moment he walks onstage until the end of the show.
Among the 34 songs included in the tribute are such Cash classics as: “A Boy Named Sue,” “Sunday Morning Coming Down,” “I Walk The Line,” “Ring Of Fire,” “Folsom Prison Blues,” and “Hurt.” In June 2003, Terry took the “Train of Love” tribute to Nashville for two performances. Cash’s brother and sister attended the show and were very complimentary afterward.
Tommy Cash stated, “My Brother would be proud.” Joanne Cash Yates commented, “It’s a wonderful show, I would recommend it to anyone,” and “you don’t impersonate my brother, you pay tribute to him with honor.”
Terry’s appreciation and love, not only for the music of Johnny Cash but for the man himself. A champion of the underdog, a voice for those who often have none, an “outlaw” before it became fashionable. If you come away from this presentation with a better understanding of who Johnny Cash is, Terry will have succeeded in his vision for this endeavor.
Enjoy the Ride – Terry Lee Goffee
Terry Lee’s Tribute to Johnny Cash has taken him all across the U.S., Canada, Ireland, and the UK. He looks like Johnny. He sounds like Johnny. He moves like Johnny. Nobody does Johnny Cash like Terry Lee Goffee!
At the Athens Theatre
National Night Out
Featuring various activities for all ages, including live music, food, games, a demonstration by our K-9 Unit and vehicle displays by the DeLand Fire Department and Public Works.
DELANDTOBERFEST
Food, music, beer, stein hoisting contest, BINGO, trivia and games!
Saturday 11am-9pm; Sunday 10AM-5pm
DeLand Craft Show
Artists and makers from all over the state display and sell their handmade items along Woodland Blvd. in Downtown DeLand.
Downtown DeLand Cruise
All years, makes and models welcome! Monthly cruiser award, door prizes, 50/50 and music provided by Rockin' Rich.
2pm-6pm on Alabama & East Indiana Ave. Third Saturday of each month.
Bloom Market Fall Festival
Kick off the Fall Season shopping local. Bloom Endeavors will host an arts and craft fair & makers market in beautiful Downtown DeLand's Artisan Alley! Artisans, crafters, and makers from around the state of Florida will welcome visitors to Bloom Market. There will be food and drinks available for purchase, and vendors will be selling their handmade jewelry and art, vintage items, live plants and more.
The Athens Theatre Company Presents: Dracula
Prepare to sink your teeth into a heart-pounding, nail-biting thrill ride as you step into the chilling world of Dracula, brought to life by Steven Dietz in a riveting adaptation of Bram Stoker’s timeless novel! This electrifying journey promises more than just suspense and seduction; it’s a wickedly theatrical experience that will keep you spellbound. As the narrative unfolds, fear and fascination intertwine in a mesmerizing dance, pulling you deeper into the dark, mysterious depths of one of literature’s most iconic characters. Brace yourself for a blood-pumping adventure that transcends the ordinary, leaving you caught in the haunting grip of anticipation. Join us for a spine-tingling exploration of the shadows, where the line between reality and the supernatural blurs, and Dracula’s sinister allure takes center stage, beckoning you into the unknown with an insatiable thirst for more.
At the Athens Theatre
DeLand High Homecoming Parade & Game
Come cheer on the Bulldogs! Parade at 2pm in Downtown DeLand. Game at 7pm at Spec Martin Stadium.
Wine, Women & Chocolate
Here’s how it works: walk into any participating shop and ask for a Passport. Start collecting stamps/signatures no earlier than 5:00pm and make sure you are at The Abbey Bar (117 N. Woodland Blvd.) by 7:45pm.
Drawing for prizes will begin at 8:00pm inside The Abbey Bar. You must be present to win prizes. If you arrive dressed to the theme, you will receive a raffle ticket for another chance at a prize!
Instructions
Step One: Spot the WWC stamped wine bottle Here’s a hint! IT SPARKLES! at any one of the businesses listed on the inside and collect a store stamp or signature.
Step Two: Collect at least 12 different store stamps/signatures and make at least ONE PURCHASE. Bring your passport to THE ABBEY to be eligible to win a gift certificate from one of the participating merchants. Make it to all the stops (with a purchase) and double your chances to win!
Every attendee who makes it to every location on the passport and enters the WWC drawing will receive $2 in MainStreet bucks!! YAY!!!!!
Peace of Woodstock
PEACE OF WOODSTOCK is a 90-minute music-and-visuals show that’s an in-the-moment tribute to the celebrated Woodstock Music & Art Fair, the legendary three-day concert that took place in August 1969.
54 years ago, an audience of more than 400,000 traveled to Max Yasgur’s dairy farm in upstate New York to listen to musical acts ranging from Richie Havens and Janis Joplin to Sly and the Family Stone, Jefferson Airplane the event’s breakout group, and Santana. Woodstock changed everything.
Peace of Woodstock returns you to the event that defined the ‘60s. From the hippie vibe and protest songs to the flowers-in-the-hair attendees clothed in bellbottoms and tie-dye, Peace of Woodstock is a note-perfect tribute to one of popular music’s most monumental moments.
At the Athens Theatre