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Welcome to MainStreet DeLand!


Award Winning MainStreet

Downtown DeLand is an award winning Florida Main Street community where we have learned to cherish our past while planning for and moving into the 21st Century. DeLand has many dedicated businesses and individuals working daily to maintain a lively and economically successful downtown.

DeLand was the first community to receive the Main Street designation in Florida and was recognized as a “Great American Main Street Award” winner in 1997 by the National Trust for Historic Preservation Main Street Center. In 2017 MainStreet DeLand won the “America’s Main Streets” contest presented by We are the only community to have earned both awards!

Spend a little time with us and you will find we are an authentic, thriving, great American downtown. Whether you are here for business or planning to visit our downtown, we hope you will find what you’re looking for on our website.


MainStreet DeLand Association
100 N. Woodland Blvd. Suite 4
DeLand, FL 32720

Phone: 386.738.0649


Thin Man Watts Jazz Fest
October 20 | Noon-7:30 PM

Online ticket sales are now closed. Advance tickets can be purchased in person until 5pm on Friday, October 19 at the MainStreet DeLand Association office (100 N. Woodland Blvd.), West Volusia Beacon (110 W. New York Ave.), African American Museum of the Arts (325 S. Clara Ave.) or Steve’s Downtown Music (108 S. Woodland Ave.). They can also be purchased at the free festival kickoff party downstairs at The Table restaurant from 6:30-8:30pm on 10/19. Tickets will be available at the gate for $20.


DeLand Grant Program Applications Now Available

Total CRA Grant Funds Available: $20,000

Total Gateway Grant Funds Available: $20,000

Application deadline: Thursday, November 1, 2018 at 4:00 p.m.


The CITY OF DELAND, through the MainStreet DeLand Association, is now accepting applications for six competitive grant programs designed to encourage building improvements within the downtown redevelopment area. Grant application packages are available from MainStreet DeLand Association located on the first floor of the Fish Building located at 100 N. Woodland Boulevard, Suite 4, DeLand. They are also available at the first floor reception counter in the Building Division Department at DeLand City Hall located at 120 South Florida Avenue. A total of $20,000 in grant funds is available to be awarded among the six different CRA Grant Programs. There is also $20,000 available for the City Gateway Grant Program. Detailed information on each grant with linked maps of the CRA and Gateway Districts maybe accessed on line at the City’s Website at:


Volusia County Veterans Day Parade

November 10th at 10am

Please note that parade entries are limited to veterans and military-oriented organizations.


Free Google Workshop

November 15, 2018 8:30am


Rufus Pinkney Mural Unveiled!

The mural honoring long time DeLand icon Rufus Pinkney was presented to the public on Saturday, September 8th. Rufus operated a shoe shine business in Parking Lot #4 for nearly 40 years.  The  Mural is located in Parking Lot #4 off of East New York Avenue.

Over 80 different individuals, organizations, and businesses have contributed to the mural fund. Here are major donors:  Fred Mezydlo, Quilt Shop of DeLand - Judy Hansen, Dr. Mac Steen, Commissioner Jessica Davis, Greater Union Baptist Church, Mt. Calvary Free Will Baptist Church,

$500 Donors: M & K Used Auto Parts - Tim McMillon, Florida Hospital DeLand

$1000 Donors: DeLand Breakfast Rotary Club, Maria’s Travel - Paul and Maria Jones,
Mainstreet Community Bank of Florida, Morgan Stanley- Charles Matousek, and Anonymous.

Donations can be made to: MainStreet DeLand Association, memo "Rufus" at 100 N. Woodland BL, Ste.4, DeLand 32720.  Or click the "Donate" button below.

Donate to the Fund

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